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Thought Leadership

  • Two people smiling and talking while looking at a computer screen. The man is wearing glasses and a light blue shirt. The woman is wearing a denim jacket and headphones. They are in a modern office setting with blurred background elements.

    Article

    How to improve employee engagement

    What is employee engagement? Despite its recognition as a transformative business strategy, employee engagement remains challenging to define and implement precisely. BI WORLDWIDE Canada (BIW) describes it as a reciprocal relationship where positive company experiences inspire employees to stay, work hard, and perform better. BIW’s research has identified 12 New Rules of Engagement® that predict […]

  • A woman sits at a desk working on a laptop in an office setting. The background is blurred, showing two people walking and details of the office space. She is focused on her work, with soft lighting illuminating her face.

    Article

    Engaging communications campaigns

    Competing priorities and multiple distractions make it challenging to capture and keep the attention of any sales team. When introducing a new sales contest or sales incentive, once you’ve designed a rules structure and determined the rewards, a strong communications campaign not only provides reinforcement but truly becomes essential to a successful program. A well-designed campaign grabs your […]

  • A smiling woman with curly hair sits at a table, looking up. She is surrounded by several people clapping, all wearing business attire. A laptop is visible in front of her. The atmosphere appears celebratory and supportive.

    Article

    5 Cs of employee engagement

    Understanding the unique needs and aspirations of your employees is key to fostering engagement and underscoring the importance of creating an equitable and inclusive workforce where all employees can thrive. Focusing on the 5 Cs—care, connect, coach, contribute, and congratulate—provides a comprehensive framework for creating a supportive and motivating work environment. 1. Care Emphasizing the importance of showing […]

  • Three people giving a group high-five, smiling and celebrating. The photo is taken from above on a gray background. One person is wearing a striped shirt, another a patterned sweater, and the third in a purple top.

    Article

    Peer-to-Peer Recognition: A Complete Guide

    Recognizing the significant impact peer-to-peer recognition has in building strong team dynamics, boosting morale, and enhancing overall job satisfaction, this comprehensive guide explores the fundamentals. Read on as we delve into its pivotal role in the workplace, and provide practical insights on how to encourage and implement effective peer-to-peer recognition programs: What is peer-to-peer recognition? Peer-to-peer recognition is not […]

  • Wooden blocks with black user icons stacked in two uneven columns on a surface. The background has a color gradient from blue to orange.

    Article

    7 ways to make your referral program a success

    The biggest challenge when launching a new sales lead-referral program is getting your customer-facing teams on board. If you can successfully motivate most of them to participate, you’re guaranteed to have an increase in revenue. We worked with a major telecommunications company to launch a lead-referral incentive program and successfully inspired over 80% of their customer-facing technicians […]

  • A person wearing a plaid jacket holds a smartphone in one hand and a coffee cup in the other. The background is mostly pink, creating a vibrant contrast. The persons face is not visible.

    Article

    How to calculate employee turnover rate

    What is staff turnover rate? Staff turnover rate, also known as employee turnover rate or employment turnover rate, measures how frequently employees leave and are replaced within a company. Turnover can be categorized into two main types of departures. Why turnover matters High turnover rates can be costly and disruptive. They lead to increased recruitment […]

  • A hand places a wooden block with a question mark onto a grid of blocks, inviting intrigue much like the way youd hook customers into your loyalty program. The other blocks display people icons, forming a unified square on a wooden table against a gradient dark blue background.

    Article

    4 ways to hook customers into your loyalty program

    Across the customer lifecycle, there are moments that can negatively impact the perception of your company and lead to drop-off. But during acquisition, the stakes are higher. These are first-impression moments, subject to snap observations that can lead to inaccurate judgments and drop-offs. When your objective is to capture true customer loyalty with sustained, long-term […]

  • A digital representation with glowing email icons in blue over a blurred, vibrant orange background symbolizes fast communication and data transfer through technology. This scene suggests speed and connectivity in a digital network, driving loyalty program success through efficient communication.

    Article

    Driving loyalty program success: the importance of timely communications

    The average person consumes about 34 gigabytes of information a day1, making it a struggle to keep even our highest priorities top of mind. In today’s world, attention goes where it’s demanded. If you’re not nurturing, reminding, promoting and communicating, you can be certain someone else will. Loyalty and incentive programs are no different than any […]