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Thought Leadership

  • A hand places a wooden block labeled Mission and Goal on top of a row of blocks with the words Value, First Impression, Communication, and Rewards. The background is blurred with a yellow triangle on the right edge.

    Article

    5-point plan to increase enrollment in customer loyalty programs

    If your business has a customer loyalty program or if you’re thinking of starting one, you will need an effective enrollment campaign to get it launched and growing. Here are five key ideas to help achieve the success you’re looking for. 1. Have you clearly defined the mission and goals of your loyalty program? And do you have […]

  • A stack of three books with a pencil on top sits against a purple and black split background. A large, glowing neon number 3 is partially visible on the right side.

    Article

    3 strategies to drive learner engagement

    Expectations for digital learning experiences are high, but the attention spans of learners are short. Keeping learners engaged and inspired while customizing courses to fit your company’s needs is an important aspect of learning, but you need more than that to keep learners interested. Here are three strategies to keep learners engaged. – 1 – […]

  • Two hands are visible at a counter. One hand is holding a credit card and inserting it into a card reader. The other hand is resting nearby. A monitor is partially visible in the background.

    Article

    Winning the last four feet

    For brands operating in retail, success is determined by the ability to “win the last four feet” – the critical interaction between the customer and the retail associate. Regardless of the advertising budget, it can all be rendered ineffective if a competitor excels in that final interaction. Conversely, outperforming competitors in those crucial moments can […]

  • A group of three people smiling and looking at a laptop in an office setting. The person on the left is seated with a cup of coffee, while the other two stand, leaning in to view the screen. The background features a purple gradient.

    Article

    How to reach the 65 plus demographic

    To reach older adults, we recommend letting go of old stereotypes. Rather than sitting in rocking chairs on the front porch as the world goes by, today’s older adults are active and engaged in their communities. In developing loyalty programs or behaviour change initiatives for this audience, it’s important to acknowledge current lifestyles—and how they […]

  • A woman in a blue shirt is pointing at colorful sticky notes on a board. Two people watch in the background. The setting appears to be an office or meeting room.

    Article

    Driving incremental sales results

    In any organization, employees are the backbone of success. Their dedication, motivation and enthusiasm directly impact the company’s performance, especially in driving incremental sales results. However, inspiring employees to go above and beyond their job description requires more than just monetary incentives. It demands a culture of inspiration that fosters engagement, creativity and a sense of ownership. […]

  • A smiling man in an orange sweater points towards the camera against a teal background. The image has a cheerful and engaging atmosphere.

    Article

    EAD

    The disconnect between leaders and employees has become increasingly evident. According to The New Rules of Engagement® research from BI WORLDWIDE, a staggering 50% of Canadian employees feel their leaders don’t understand the typical employee. This gap has been widening over the past five years, particularly around critical topics such as remote work, AI, mental health, pay disparities, and work/life balance. […]

  • A row of parked trucks in various colors, including white, silver, and blue, are aligned side-by-side on a paved lot, showcasing the latest models in new truck sales. The focus is on the front half of the vehicles, highlighting their wheels and chrome bumpers.

    Article

    Are cash-based incentives a thing of the past in automotive sales?

    The automotive industry is undergoing fundamental changes. According to Auto News Canada, Canadian automotive dealerships are considering innovative ways to compensate sales staff due partly to shrinking margins, high turnover rates, and a competitive talent marketplace. What can Original Equipment Manufacturers (OEMs) in the automotive sector do to support their dealers without incurring additional costs? Our experience in […]

  • A woman in a yellow sweater wearing headphones writes in a notebook. Another woman in a teal shirt holds shopping bags and a phone. A man in a winter jacket and sunglasses looks upwards. The background is divided into white and colorful triangles.

    Article

    Inspiration vs. Compensation

    What’s the matter with money? There is a common misconception that people will work harder to earn cash than anything else. If you ask, they will say cash or money is more appealing. However, based on academic research and practical application, we know inspiration is more powerful than money when it comes to changing behaviour. […]