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Thought Leadership

  • A group of people work on laptops at a shared desk. The scene is divided, with one half showing a natural office setting and the other overlaid with digital, abstract purple and blue network graphics.

    Article

    3 ways to drive culture and strategy with HR leaders

    HR leaders might seem to have a limited set of data to gauge organizational culture, focusing on employee engagement surveys, employee net promoter score (eNPS), and exit interviews. However, if you have an employee recognition program in place, you possess a treasure trove of information that can drive strategic decisions and provide actionable insights for cultural […]

  • A small red heart sits on a textured surface with a blurred background of warm orange lights and glowing lines, creating a dreamy and romantic atmosphere.

    Article

    A three-step formula to improve customer retention and drive loyalty

    Personalization goes beyond just using the customer’s name. Recognizing a customer for achieving a milestone or engaging in a critical touchpoint should be specifically acknowledged. Start by gathering meaningful customer data. What kind of information are you collecting about your customers beyond their name and contact details? Are you recognizing first-time buyers, repeat customers, or […]

  • A glowing light bulb against a dark background, emitting a warm orange light. Several blurred light bulbs create a bokeh effect in the background, enhancing the focus on the prominent bulb in the foreground.

    Article

    How to design a successful sales incentive program

    Many organizations face common challenges with their sales incentive programs, such as: To overcome these challenges, organizations need an effective strategy, such as: Different types of incentives can be used to address various goals and timeframes: A proven methodology can help drive behaviours and activities that produce measurable results: By addressing common issues and implementing […]

  • A hand places a wooden block labeled Mission and Goal on top of a row of blocks with the words Value, First Impression, Communication, and Rewards. The background is blurred with a yellow triangle on the right edge.

    Article

    Increase enrollment in customer loyalty programs

    If your business has a customer loyalty program or if you’re thinking of starting one, you will need an effective enrollment campaign to get it launched and growing. Here are five key ideas to help achieve the success you’re looking for. 1. Have you clearly defined the mission and goals of your loyalty program? And do you have […]

  • A stack of three books with a pencil on top sits against a purple and black split background. A large, glowing neon number 3 is partially visible on the right side.

    Article

    3 strategies to drive learner engagement

    Expectations for digital learning experiences are high, but the attention spans of learners are short. Keeping learners engaged and inspired while customizing courses to fit your company’s needs is an important aspect of learning, but you need more than that to keep learners interested. Here are three strategies to keep learners engaged. – 1 – […]

  • Two hands are visible at a counter. One hand is holding a credit card and inserting it into a card reader. The other hand is resting nearby. A monitor is partially visible in the background.

    Article

    Winning the last four feet

    For brands operating in retail, success is determined by the ability to “win the last four feet” – the critical interaction between the customer and the retail associate. Regardless of the advertising budget, it can all be rendered ineffective if a competitor excels in that final interaction. Conversely, outperforming competitors in those crucial moments can […]

  • A group of three people smiling and looking at a laptop in an office setting. The person on the left is seated with a cup of coffee, while the other two stand, leaning in to view the screen. The background features a purple gradient.

    Article

    How to reach the 65 plus demographic

    To reach older adults, we recommend letting go of old stereotypes. Rather than sitting in rocking chairs on the front porch as the world goes by, today’s older adults are active and engaged in their communities. In developing loyalty programs or behaviour change initiatives for this audience, it’s important to acknowledge current lifestyles—and how they […]

  • A woman in a blue shirt is pointing at colorful sticky notes on a board. Two people watch in the background. The setting appears to be an office or meeting room.

    Article

    Driving incremental sales results

    In any organization, employees are the backbone of success. Their dedication, motivation and enthusiasm directly impact the company’s performance, especially in driving incremental sales results. However, inspiring employees to go above and beyond their job description requires more than just monetary incentives. It demands a culture of inspiration that fosters engagement, creativity and a sense of ownership. […]