Energy and Chemicals
Reaching your target audience is a hurdle in an energy ecosystem with blind distribution.
Understanding the diversity within your channel and end users, and having line-of-sight into the data, is key to delivering programs that driving awareness and purchase volume.
Unearthing valuable data resources.
In order to optimize channel effectiveness, it’s critical that your solutions incorporate the entire channel working together to drive results. Data is highly valuable in understanding purchase behaviours, targeting key customers, and determining the next-best actions. Engaging your distribution channel is the first step in structuring a program where they are rewarded for surrendering sell-through data. A comprehensive approach includes developing a push/pull strategy that then incentivizes end users for their purchases.
Problems we solve.
- Understanding the partners and opportunities within your channel.
- Channel activation and engagement.
- Cross-sell and up-sell opportunities.
- Capturing data and making data-driven decisions.
Whether you’re looking to engage distributorships, distributor sales reps, installers, retailers, retail counter reps, contractors, or end users, we have solutions and expertise to deliver results.
The data tells a story.
69%
average distributor sales rep engagement
5.7%
average sales volume increase from new customers in a client program
100%
distributor sell-through data provided
Thought Leadership
Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.
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How channel data is transforming ExxonMobil’s business
Watch this webinar to learn how Katy Howell has partnered with their channel to obtain the critical data needed to make educated and targeted decisions and execute effective push/pull strategies in the channel. This webinar covers: