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Home Who We Serve Agriculture
Golden wheat stalks sway against a dark, stormy sky. The contrast between the illuminated wheat and the ominous clouds creates a dramatic, atmospheric scene.

Agriculture

A growing industry.

We engage employees, motivate sales teams, and grow loyal customers.

Agriculture, food, and related industries contributed more than $150 billion to Canada’s gross domestic product (GDP) in 2023, representing around 7% of the total GDP. It’s an industry supported by a vast network of companies that provide various inputs and services—from large agribusiness firms to smaller suppliers and service providers. 

We serve many ag-related companies by helping them to motivate, reward, and recognize employees.  Agriculture and its related industries provide over 11% of Canadian employment, with more than 2.3 million full- and part-time jobs.

We provide solutions to help agribusinesses sell their inputs to growers—seed, fertilizers, pesticides, farm equipment, and technology solutions designed to improve farm management. We create solutions to drive sales, engage channel partners, and drive customer loyalty.

From farm to table, we have the experience and inspiring solutions to grow the growing business of Canadian agriculture.

Thought Leadership

Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.

  • A webinar announcement featuring text: From day one… How Ardent Mills creates engagement through memorable moments. Includes photos of Gina Brummels and Amy Stern with titles. A person writes on a paper next to a beverage.

    How Ardent Mills drives employee retention

    Watch this webinar to learn how Ardent Mills is transforming its onboarding and everyday journey for employees to drive employee engagement and retention. Research points towards the importance of reaching employees at key moments in their work journey. By being recognized early and often, employees are more inspired, and inspired employees are 2x more likely to stay at […]