A cupcake with blue frosting and colorful sprinkles, topped with a lit sparkler. It is set against a blurred background with multicolored bokeh lights and out-of-focus balloons, creating a festive atmosphere.

Recognition

Powerful moments of recognition people never forget.

Recognition separates average companies from great ones. It builds loyalty and drives performance, all while turning great work into unstoppable momentum.

We help solve business challenges in motivating and inspiring ways.

We power moments of recognition that people never forget. From developing strategy to designing and executing your engagement plan, to measuring and analyzing results, we create personalized, creative, timely, and unique experiences that celebrate each person’s contribution and create a connected memory to their actions.

Here are our guiding tenets to support.

Values First

Our recommendations are designed to align with and strengthen your core values.

Create Joy

We work backward from the desired moment of impact – a joyful pause. Our experiences make people stop and smile.​

Offer Choice

The modern workforce and consumer base are increasingly diverse. Providing choice reinforces a culture that celebrates individuality and inclusivity.

Promotable and Desirable

We offer top-trending merchandise that is highly promotable and designed to motivate, reinforcing the behaviours essential to driving your business forward.​

Timing and Accuracy

We deliver exceptional experiences with precision—on time and within budget—to exceed your expectations.​

A cupcake with orange frosting is topped with a lit sparkler. The background is a gradient of pink to orange, complementing the cupcakes vibrant icing.

Who we recognize.

A smiling woman with curly hair sits at a table, looking up. She is surrounded by several people clapping, all wearing business attire. A laptop is visible in front of her. The atmosphere appears celebratory and supportive.

Employees

  • Appreciation, holidays and cultural events
  • Incentives and performance
  • Milestones and impact
Aerial view of four parked trucks in a row, one being orange and the others white. They are aligned diagonally on a marked gray asphalt surface.

Channel Partners

  • Milestones – relationships and/or revenue
  • Incentives
  • Event merchandise
Two cups of cappuccino with heart-shaped latte art sit on saucers with spoons. The image is divided diagonally, with one cup in a dim setting and the other in bright lighting, showcasing different ambiance effects on the wooden table.

Customers

  • Customer loyalty
  • Gifts for trial or referral
  • Feedback

Learn how we power unforgettable recognition.

Service Anniversary

Incentive Awards

Travel Gifts

Employee Events

Valued Behaviours

Customer Gifting

Check out some of the product categories we offer.

Illustration of three handbags: one yellow with leaf patterns, one with a split design in black and orange, and one solid blue. They are displayed against a backdrop with plants and a window.

Lifestyle Merchandise

Two hoodies, one yellow and one white, are displayed on mannequins outdoors, surrounded by folded clothing, sneakers, and a yellow cap. Autumn trees with yellow leaves are visible in the background, creating a vibrant, warm atmosphere.

Branded Merchandise

Display of various sunglasses on wooden shelves in a stylish eyewear store. The shelves are neatly lit, highlighting the different shapes and colors of the sunglasses. The background shows more eyewear on shelves with soft lighting.

Gifting Experiences

A flat lay of assorted sleek black and gold office items on a dark surface, including pens, notebooks, a smartphone, glasses, a watch, and a laptop. The arrangement creates a sophisticated and modern aesthetic.

Personalized Kits

A row of transparent crystal awards with pointed tops on reflective bases. The background is softly blurred, showing hints of blue and orange lights, creating an elegant and celebratory atmosphere.

Symbolic Merchandise

A woman in a yellow sweater wearing headphones writes in a notebook. Another woman in a teal shirt holds shopping bags and a phone. A man in a winter jacket and sunglasses looks upwards. The background is divided into white and colorful triangles.

Explore some of our recognition solutions.

Our work speaks for itself

  • Championing a head-to-head sales incentive

    A large telecommunications client aimed to boost mobile line sales with a fun fourth-quarter incentive program. We designed a competitive head-to-head matchup across various channels, rewarding agents based on performance. Discover how this strategy led to significant improvements in sales and revenue in our case study.
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  • Changing the game

    A large telecommunications company needed a strong fourth quarter to meet their year-end sales goals after missing targets for three consecutive quarters. We proposed a unified national promotion with award points and team competitions. Discover how this strategy helped them exceed their goals and generate significant revenue in our case study.
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  • Recognize someone today

    A global tech company sought to improve employee recognition and create a consistent strategy across the organization. We helped them implement a unified recognition program, inspiring over 380,000 employees in more than 100 countries. Discover how this approach boosted engagement, retention, and happiness in our case study.
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  • Three’s a crowd

    A biotech client consolidated three separate programs into one ecosystem using the DayMaker system. This integration streamlined their processes and significantly boosted engagement. Discover how this approach led to increased collaboration and revenue growth in our case study.
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  • A purpose worth banking on

    A large financial services company aimed to ignite passion and sharpen focus by aligning employees with their purpose, “Lighting the Way to Financial Well-Being.” They launched a recognition program called myPurpose, rewarding key behaviours with Purpose Points. This initiative led to significant reductions in turnover and impressive gains in customer experience scores. Discover how this strategy transformed their company culture in the full case study.
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Thought Leadership

Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.