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Home Problems We Solve Customer Loyalty
Two cappuccinos with heart-shaped latte art sit on saucers with spoons on a wooden table. The cups are placed diagonally opposite each other, one on a green saucer and one on a gray saucer. The background has a soft gradient effect.

Customer Loyalty

Real loyalty takes more than points and perks. We dig deeper, driving the behaviours that matter, fine-tuning every stage of the journey, and sparking emotional connections that last. Wherever your customers are, we make sure they stick with you.

Lifecycle optimization

The blueprint for lasting loyalty.

Acquire

Turn awareness into action—and action into loyalty. Lay the groundwork to win customers from day one.

Develop

From onboarding to upselling, your customers are your most valuable assets. Build a lasting relationship.

Retain

Transactions are just the beginning. Build recognition and trust to keep them coming back for more.

Amplify

Turn happy customers into vocal fans. Fuel advocacy and spark meaningful engagement.

With your customers every step of the way.

We don’t do ordinary loyalty programs. We redefine them. Our solutions evolve with your audience, delivering results that are fast, measurable, and powered by the science of behavioural economics.

Capabilities

  • Strategy and program design
  • Analytics and insights
  • Full creative services
  • Technology development
  • Printing and fulfillment
  • Call centre inbound calls (IB), outbound calls (OB), and interactive voice response (IVR)
  • Email and SMS
  • Mobile Wallet objects
  • Incentives and rewards

Solutions

  • Customer loyalty programs
  • Channel loyalty programs
  • Behaviour change programs
  • Member/patient engagement
  • Customer appreciation and gifting
  • Lifecycle marketing
  • Interactive marketing
  • Direct marketing
  • Omnichannel campaigns

Every metric tells a story.

15.3%

average increase in customer engagement

$100M

annual incremental revenue by loyalty solutions

83

Net Promoter Score – according to Bain & Co, a score above 80 is world-class

Solutions

Two hoodies, one yellow and one white, are displayed on mannequins outdoors, surrounded by folded clothing, sneakers, and a yellow cap. Autumn trees with yellow leaves are visible in the background, creating a vibrant, warm atmosphere.

Branded Merchandise

Build a merchandise strategy that resonates with your employees and customers to keep your brand top of mind.

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Gamification

Harness the power of gamification to engage your customers, employees, and partners to do more within the systems that matter to your business.

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Communications

Capture and keep their attention, and stand out from the noise.

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Loyalty shows.

View All Case Studies
  • A construction worker in a white hard hat and overalls carries a wooden plank on his shoulder. He is walking past a modern building with black and wooden paneling.

    Winning over brand-loyal distributors

    Impact Overall company sales increased after introducing Contractor Rewards, but sales among participants were up 11%. Industry Manufacturing Problem space Customer loyalty Services Building supply Rewards marketplace Build loyalty, boost sales A manufacturer that builds products used in exterior construction was looking to grow its nationwide sales through distributors that are typically brand-exclusive. This audience […]
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  • A smiling contractor, known for his loyalty, wears a yellow hard hat and a green jacket as he stands before shelves stocked with stacked PVC pipes in the warehouse.

    Increasing contractor loyalty for a plumbing manufacturer

    Results Sales have increased over the overall company sales throughout the time in the program. The number of participants in the program has also increased since joining. Industry Manufacturing Problem space Customer loyalty Services Building supply Rewards marketplace Who buys our products? A manufacturer in the plumbing industry sells their products nationwide through wholesalers who […]
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Thought Leadership

Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.

  • A hand places a wooden block labeled Mission and Goal on top of a row of blocks with the words Value, First Impression, Communication, and Rewards. The background is blurred with a yellow triangle on the right edge.

    5-point plan to increase enrollment in customer loyalty programs

    If your business has a customer loyalty program or if you’re thinking of starting one, you will need an effective enrollment campaign to get it launched and growing. Here are five key ideas to help achieve the success you’re looking for. 1. Have you clearly defined the mission and goals of your loyalty program? And do you have […]

  • A hand places a wooden block with a question mark onto a grid of blocks, inviting intrigue much like the way youd hook customers into your loyalty program. The other blocks display people icons, forming a unified square on a wooden table against a gradient dark blue background.

    4 ways to hook customers into your loyalty program

    Across the customer lifecycle, there are moments that can negatively impact the perception of your company and lead to drop-off. But during acquisition, the stakes are higher. These are first-impression moments, subject to snap observations that can lead to inaccurate judgments and drop-offs. When your objective is to capture true customer loyalty with sustained, long-term […]

  • A digital representation with glowing email icons in blue over a blurred, vibrant orange background symbolizes fast communication and data transfer through technology. This scene suggests speed and connectivity in a digital network, driving loyalty program success through efficient communication.

    Driving loyalty program success: the importance of timely communications

    The average person consumes about 34 gigabytes of information a day1, making it a struggle to keep even our highest priorities top of mind. In today’s world, attention goes where it’s demanded. If you’re not nurturing, reminding, promoting and communicating, you can be certain someone else will. Loyalty and incentive programs are no different than any […]