Channel Engagement
From partners to powerhouses.
Forge powerful, long-lasting relationships with your channel partners. By driving incremental sales, fostering ongoing engagement, and creating deep loyalty, we help ensure your brand stays top of mind and ready to thrive in the marketplace.
Build a network of loyal partners.
Analyze
When you understand your partners better, you win.
Connect
Targeted learning and data-powered messaging keep your brand on their radar.
Influence
Customers follow the crowd–and the crowd is social. Turn influencers into your loudest advocates.
Reward
Spark loyalty with creative promotions and inspiring rewards. Get your channel emotionally invested for the long haul.
Every metric tells a story.
11.2%
average annual increase in channel sales
1M
sales representatives engaged annually
83
Net Promoter Score – according to Bain & Co, a score above 80 is world-class
Solutions
We’ll help you build your channel sales strategy.
Loyalty
Nothing sustains and elevates a brand like authentic customer loyalty. And that starts by building loyalty in your channel with engaging loyalty platforms.
Contests and Incentives
Your distribution channel represents a variety of different brands every day. Let’s make your brand as important to your channel representatives as it is to you.
Dealer Events
Whether it’s an annual meeting or an exciting new product launch, we create events that help your dealers see how they fit into the big picture.
Learning
We customize learning solutions that inform, engage, and educate your entire distribution channel.
Communications
Innovative strategies designed to capture and keep their attention, and stand out from the noise.
Gamification
Motivate true channel loyalty with an effective gamification program that taps into their desire to succeed.
We turn channels into growth engines.
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Banking client turnover: A targeted approach
Impact The multi-channel marketing approach exceeded the client’s expectations, resulting in new opportunities, increased revenue, and a 17:1 return on investment (ROI). Industry Financial services and insurance Problem space Channel engagement Services Multi-channel marketing Research and data analytics Recognition Stop attrition in its tracks A financial services firm was losing 200-300 of its business banking […]Learn More -
Learn. Earn. Win.
Results In less than 90 days, user base grew by over 350 members per day, and the current base has grown to nearly 7,000 members. Industry Technology Problem space Channel engagement Services Gamification Learning Rewards marketplace Technology Bunchball Bunchball Go Learn The client wanted to maintain, gain, and win back channel partners by providing learning […]Learn More
Thought Leadership
Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.
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The future of channel engagement
In this webinar, we’ll take a look at the future of retail engagement and give practical real-world examples of how original equipment manufacturers (OEMs) are evolving technology, program engagement, and strategy to match channel partner performance, inspiration, and retention. Key learning objectives:
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10 channel strategies
Channel programs are integral to the success of many businesses, allowing them to reach broader markets and enhance brand visibility. Incentivizing channel partners further amplifies these efforts, motivating them to drive sales, promote products and foster long-term partnerships. However, the effectiveness of a channel program incentive hinges on careful planning, execution and management. Here are […]
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Maximizing channel engagement through effective channel loyalty rules
Establishing loyalty among channel partners is critical to driving sustainable growth and achieving successful sales goals for many businesses. Channel loyalty programs serve as powerful tools to incentivize and reward partners for purchasing your products and engaging with your brand. However, the effectiveness of these programs relies on the clarity and framework of their rules. […]