Channel Engagement
From partners to powerhouses.
Forge powerful, long-lasting relationships with your channel partners. By driving incremental sales, fostering ongoing engagement, and creating deep loyalty, we help ensure your brand stays top of mind and ready to thrive in the marketplace.
Build a network of loyal partners.
Analyze
When you understand your partners better, you win.
Connect
Targeted learning and data-powered messaging keep your brand on their radar.
Influence
Customers follow the crowd–and the crowd is social. Turn influencers into your loudest advocates.
Reward
Spark loyalty with creative promotions and inspiring rewards. Get your channel emotionally invested for the long haul.
Every metric tells a story.
11.2%
average annual increase in channel sales
1M
sales representatives engaged annually
83
Net Promoter Score – according to Bain & Co, a score above 80 is world-class
Solutions
We’ll help you build your channel sales strategy.
Loyalty
Nothing sustains and elevates a brand like authentic customer loyalty. And that starts by building loyalty in your channel with engaging loyalty platforms.
Contests and Incentives
Your distribution channel represents a variety of different brands every day. Let’s make your brand as important to your channel representatives as it is to you.
Channel Smart
Drive smarter engagement, strengthen partnerships and achieve superior outcomes across the channel with our cutting-edge channel technology that integrates inspiration and human-centric design.
Dealer Events
Whether it’s an annual meeting or an exciting new product launch, we create events that help your dealers see how they fit into the big picture.
Learning
We customize learning solutions that inform, engage, and educate your entire distribution channel.
Communications
Innovative strategies are designed to capture and keep their attention and stand out from the noise.
Gamification
Motivate true channel loyalty with an effective gamification program that taps into their desire to succeed.
We turn channels into growth engines.
-
Banking client turnover: A targeted approach
A financial services firm aimed to reduce client attrition and drive growth by engaging business banking clients through personalized outreach and data collection. A multi-touch reengagement campaign targeted C-suite decision makers, combining emails, direct mail, and surveys with rewards. The campaign identified 134 new opportunities, generated over $1.6M in new business, and achieved a 17:1 ROI. Discover the full story and results.Learn More -
Learn. Earn. Win.
A client aimed to boost growth and sales by enhancing channel partner engagement through learning. They created a dynamic partner portal and companion app, motivating partners with award points. Discover how this strategy influenced partner behaviour and drove success in our case study.Learn More
Thought Leadership
Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.
-
Webinar
The future of channel engagement
In this webinar, we’ll take a look at the future of retail engagement and give practical real-world examples of how original equipment manufacturers (OEMs) are evolving technology, program engagement, and strategy to match channel partner performance, inspiration, and retention. Key learning objectives:
-
Article
10 channel strategies
Channel programs are integral to the success of many businesses, allowing them to reach broader markets and enhance brand visibility. Incentivizing channel partners further amplifies these efforts, motivating them to drive sales, promote products and foster long-term partnerships. However, the effectiveness of a channel program incentive hinges on careful planning, execution and management. Here are […]
-
Article
Maximizing channel engagement through channel loyalty
Establishing loyalty among channel partners is critical to driving sustainable growth and achieving successful sales goals for many businesses. Channel loyalty programs serve as powerful tools to incentivize and reward partners for purchasing your products and engaging with your brand. However, the effectiveness of these programs relies on the clarity and framework of their rules. […]