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Home Problems We Solve
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Problems we solve

Fostering employee engagement while improving sales and channel performance to drive customer satisfaction.

Inspiring and motivating associates to embrace positive behaviors that drive enhanced effort, leading to improved sales results, strengthened channel partner loyalty, increased employee engagement, enduring customer loyalty, and energized event audiences.

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Motivate all sellers

We inspire your entire sales team to drive positive change, profitability, and sales growth by:

  • Shortening the ramp-up time to awareness and understanding of key initiatives to drive incremental goal achievement across the entire sales force.
  • Keying in on high-value behaviours that correlate to sales initiatives.
  • Leveraging gamification to educate your sales force on key knowledge and skills to best position your value proposition to end-users.
  • Optimizing your sales incentive and recognition investment.
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Engage and inspire your employees

We help you attract, inspire, and retain a high-performing salesforce by:

  • Recognizing key behaviour and achievements.
  • Connecting employees to your culture and purpose.
  • Improving your employee experience.
  • Rewarding them for living the culture on a daily basis.
  • Making employees feel valued for their contributions.
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Increase channel partner loyalty

We assist you in fostering strong, enduring relationships, and boosting sales and profitability with distributors, resellers, and solution providers by:

  • Analyzing and segmenting the performance of channel partners.
  • Identifying initiatives to drive growth and profitability, thereby maximizing your channel marketing return on investment (ROI).
  • Securing mindshare among channel partners and keeping your business at the forefront.
  • Promoting channel sales enablement and high-value activities.
  • Elevating channel partners’ knowledge, skills, and ability to position your value proposition and sell your solutions effectively.
  • Motivating, acknowledging, and rewarding channel sales growth across all segments and/or tiers of channel partners.
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Build lasting customer loyalty

We dig deeper, driving the behaviours that matter, fine-tuning every stage of the customer lifecycle journey, and sparking emotional connections that last. Wherever your customers are, we make sure they stick with you by:

  • Identifying and influencing the specific customer actions that drive long-term loyalty.
  • Tailoring every interaction to match your customers’ preferences and needs.
  • Guiding customers through every phase of their experience with precision.
  • Fostering lasting bonds by aligning your brand with what matters most to your customers.
  • Engaging your audience wherever they are, ensuring a cohesive brand experience across all touchpoints.
  • Tracking and refining customer loyalty strategies to maximize the impact of every loyalty initiative.
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Energize event audiences

We help you design and execute world-class events that will energize and inspire your audience by:

  • Bringing fresh thinking, ideas, and solutions to elevate the overall experience.
  • Delivering holistic, audience-centric thinking and solutions – beyond just creative, production, and logistics – to inspire audiences and maximize the impact of every event.
  • Providing a one-stop-shop approach that simplifies the demands of planning, coordinating, and operating world-class events.
  • Leveraging our extensive global footprint, resources, and local market expertise to execute global events that accommodate the unique needs of each market.
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Our work speaks for itself

View All Case Studies
  • A construction worker in a white hard hat and overalls carries a wooden plank on his shoulder. He is walking past a modern building with black and wooden paneling.

    Winning over brand-loyal distributors

    Impact Overall company sales increased after introducing Contractor Rewards, but sales among participants were up 11%. Industry Manufacturing Problem space Customer loyalty Services Building supply Rewards marketplace Build loyalty, boost sales A manufacturer that builds products used in exterior construction was looking to grow its nationwide sales through distributors that are typically brand-exclusive. This audience […]
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  • A person, tapping into success, holds a glass bottle filled with a light golden beverage, possibly beer, in a store. The hand deftly adjusts the bottle cap as shelves brimming with various products frame the scene in the background.

    Unlocking success in the economy beer market

    Results Because of the successful adoption of the program by sales reps, the company saw a return on investment (ROI) of 4:1. Industry Consumer goods and services Manufacturing Problem space Sales team motivation Services Branded merchandise Rewards marketplace Raise the bar A large beer manufacturer was interested in gaining a share of the economy beer […]
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Industry Partnerships

We surround ourselves with a strong network of academic thought leaders and technology partners.

Salesforce

We co-developed incentive platforms with Salesforce, offering real-time integration with customer relationship management (CRM) data.

Workday

Workday is a leading provider of enterprise cloud applications for finance and human resources, helping customers adapt and thrive in a changing world.

ProHabits

ProHabits uses short, bite-sized nudges to help your people practice key behaviours in a safe, non-disruptive way.

Quantum Workplace

Quantum Workplace helps organizations make work better every day by creating a culture of employee success.

Thought Leadership

Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.

  • A hand places a wooden block labeled Mission and Goal on top of a row of blocks with the words Value, First Impression, Communication, and Rewards. The background is blurred with a yellow triangle on the right edge.

    Article

    5-point plan to increase enrollment in customer loyalty programs

    If your business has a customer loyalty program or if you’re thinking of starting one, you will need an effective enrollment campaign to get it launched and growing. Here are five key ideas to help achieve the success you’re looking for. 1. Have you clearly defined the mission and goals of your loyalty program? And do you have […]

  • A stack of three books with a pencil on top sits against a purple and black split background. A large, glowing neon number 3 is partially visible on the right side.

    Article

    3 strategies to drive learner engagement

    Expectations for digital learning experiences are high, but the attention spans of learners are short. Keeping learners engaged and inspired while customizing courses to fit your company’s needs is an important aspect of learning, but you need more than that to keep learners interested. Here are three strategies to keep learners engaged. – 1 – […]

  • Two cafe workers in aprons stand behind a counter. Text on the image reads: 80% of deskless employees have an electronic connection to their employers, but only 37% report receiving training on it.

    Insights Lab

    6 ways to engage deskless workers

    When I think back to my job at one of the busiest malls in the United States, I often remember how exhausted I was. Although I was working no more than 20 hours a week, I felt as if I had been consistently clocking overtime. In my current position—double the hours—I feel energized and excited […]