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A stage with vibrant green lighting and projections displaying various tractors and agricultural machinery. A seated audience watches the presentation, creating a dynamic and futuristic atmosphere.

KAWASAKI WEBINAR: Transform your meetings and events, or product launches

Webinar On Demand

How do you cut through the clutter in a constantly changing marketplace? It’s getting more and more difficult to break through and capture your audience’s attention, so it’s imperative to stay on top of new trends to create memorable and meaningful experiences, whether it’s for your employees, sales teams, channel or customers.

Dawn Martin , Vice President, Meetings & Shows Chris Brull , Vice President, Marketing, Kawasaki More about the authors

How do you cut through the clutter in a constantly changing marketplace? It’s getting more and more difficult to break through and capture your audience’s attention, so it’s imperative to stay on top of new trends to create memorable and meaningful experiences, whether it’s for your employees, sales teams, channel or customers.

Watch this webinar to see how to increase the value of your meeting, event or product launch whether it’s local, national or on the world’s biggest stage.

Hear the newest trends and discover the latest technology you can immediately put into action. Chris and Dawn will share:

Proven examples of impactful meetings and events
How to capture attention using the newest production elements
Examples of successful physical activation in product launches
Keys to building vibrancy for the brand, including surprises and delights (Easter eggs)
Ways to create memorable events and unforgettable audience experiences

A woman with shoulder-length brown hair and glasses smiles at the camera. She is wearing a dark top and the background is neutral.

Dawn Martin

Vice President, Meetings & Shows

With over 15 years of experience as a business theatre Executive Producer in New York City and 25 years of experience in Minneapolis, Dawn Martin is known for bringing an acute sense of drama and theatre to major corporate events. She has a unique ability to communicate corporate messages with flair while keeping productions on time and on budget.

Her role as the Vice President of Meetings & Shows allows her to focus on forming exceptional teams for her customers. Martin’s global exposure to the talents within the business opens the door to providing fresh ideas combined with solid production skills, amounting to outstanding products.

From Abbott Laboratories to Yves St. Laurent and from Andrew Lloyd Webber to Wynonna, Martin has worked with a host of corporate clients and talent on high-end meetings and events. Most of these events have won prestigious industry creative awards, including:

International Film Festival awards
NYC Film & TV Festival awards
Telly awards
Event Marketer awards
Conference & Incentive Travel Global Finalist
Gold Medal for Best Business-to-Business (B2B) Stage Experience at the Event Marketer Experience Awards
4 Communicator Awards
2 Emmys

A person with short dark hair and glasses, wearing a black jacket over a blue and white striped shirt, smiles against a dark background.

Chris Brull

Vice President, Marketing, Kawasaki

Chris Brull has spent 33 years delivering innovative marketing solutions on both the agency side – with Foote, Cone & Belding – and the brand side. His career at Kawasaki focused on transforming the organization into a consumer-centric marketing company.

Under Brull, Kawasaki produced many firsts:

Initial Japanese original equipment manufacturer (OEM) to develop an enthusiast-based video for 16 product sub-brands
Platform-independent global and mobile sites
Mobile traffic-driving national promotions
An online portal that enabled Kawasaki’s 1,500+ dealers to access integrated marketing assets for local marketing
Video-based tools highlighting product benefits
Mobile lead-capture application tracking customers at all events
A globally-broadcast new product launch event from Times Square in New York City for Kawasaki’s signature Ninja brand

This innovative marketing approach also included the Oscars, where the Kawasaki Jet Ski was integrated live within the award reveals multiple times while culminating as the last “award” given at the end of the show.

Brull has partnered with several high-profile partners:

Disney
Oakley
Feld Entertainment
Monster Energy
Pro Bull Riders Association
Richard Childress Racing (NASCAR)
RealTree
“Stone Cold” Steve Austin
Paramount Pictures “Top Gun: Maverick” featuring Maverick riding Kawasaki’s new and vintage Ninja motorcycles

These partners have served as compelling advocates, delivering invaluable credibility and authenticity for the Kawasaki brand. Brull has also collaborated on a global level, delivering several worldwide new product launches supported in the US, Canada, Latin and South America, Asia and Europe.

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