WEBINAR: How channel data is transforming ExxonMobil’s business
Webinar On Demand
ExxonMobil, a Fortune 3 company, has a complex business selling through its distribution channel. For decades, they had been in the dark with limited visibility to the data that could identify gaps and determine strategic moves to transform their business.
Katy Howell , Commercial Brand and Marketing Manager, North America, ExxonMobil
Beth Sundberg , Vice President, Technology Solutions Group
More about the authors
Watch this webinar to learn how Katy Howell has partnered with their channel to obtain the critical data needed to make educated and targeted decisions and execute effective push/pull strategies in the channel.
This webinar covers:
- Designing an effective push/pull strategy
- Understanding and evaluating the landscape
- Developing a value proposition that engages the channel to want to partner and share data
- Operationalizing and optimizing the data to drive results