Let's Connect

* indicates required fields

By entering your name and email you agree to the processing of your personal data as described within the Privacy Notice.
Home Case Studies Recognizing stand out behaviour
Gamer Play Win logo neon sign Vector logo design template. Game night logo in neon style, gamepad in hand, modern trend design, light banner, bright nightlife advertisement.

Recognizing stand out behaviour

Learn how BI WORLDWIDE Canada (BIW) helped a leading Canadian telecommunications company to push behaviour-based recognition through games and gaming.

Let’s Talk

Results

Nominations increased by 208%, with gameplay rates at 100% for nominees and 67% for nominators. 268 participants passed the quiz and reported any gaps in understanding of valued behaviour and the nomination process.

Industry

Communications, media, and entertainment

Problem space

Employee engagement

Services

Gaming

Rewards marketplace

Technology

Game Arcade

BIW’s Game Arcade is a simple and fun way to reward outstanding performance. It creates a vivid and lasting award experience by using game plays to recognize those who have performed desired behaviours or achieved a specific goal.

Objective

Recognize instances of acting in a significantly important department-valued behaviour while removing tedious administration work from telecommunications leaders.

Solution

BIW designed and operated a behaviour-based nominations program for 1.5 months while implementing Game Arcade for awards through BIW’s Rewards Marketplace. The core components of this program included:

  • Nominations program: A behaviour-based program that allowed technicians to recognize peers for department-valued behaviours. Telecommunications leaders review nominations to select the winners. Leaders selected 8.1% of the submitted nominations as winners.
  • Game Arcade: Applying gaming techniques to the program using game plays. Nominees and nominators were awarded game plays. l Knowledge reinforcement: During the first two weeks of the program period, a quiz checked the audience’s program and nomination process knowledge as well as the knowledge of the department’s behaviour. Do it yourself (DIY) quiz functionality allowed the quiz to be created with ease directly on the recognition and rewards platform.
  • Communications: Game Arcade reminder messages were sent to increase game play usage. Celebratory emails were also sent at the middle and end of the program to recognize nominees.

Results

  • Program lift: 208% lift in nominations submitted from the target.
  • Game play usage: The game play rates for nominees and nominators were 100% and 67%, respectively.
  • Quiz: In total, 268 participants passed the quiz. Platform-embedded reporting determined if there were any gaps in the audience around the valued behaviour and the nomination process.

Download the full case study for more details.

Download the PDF

See what Game Arcade can do for you

Thought Leadership

Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.

  • A construction worker in a white hard hat and overalls carries a wooden plank on his shoulder. He is walking past a modern building with black and wooden paneling.

    Case Study

    Winning over brand-loyal distributors

    A construction product manufacturer boosted nationwide sales and loyalty through the Contractor Rewards program, where contractors earned points for purchases. The test market saw significant growth, leading to a national launch. Strategic promotions further enhanced revenue. See the full results.

  • A person, tapping into success, holds a glass bottle filled with a light golden beverage, possibly beer, in a store. The hand deftly adjusts the bottle cap as shelves brimming with various products frame the scene in the background.

    Case Study

    Unlocking success in the economy beer market

    A large beer manufacturer aimed to gain market share in the Economy beer segment by motivating Distributor Sales Representatives (DSRs) to set up retail displays. Using a rewards-based incentive platform, DSRs submitted display claims and earned points. The program led to a significant increase in claims, doubling the number of cases sold and achieving a 4:1 ROI. Discover the full story and results in our case study.

Share this resource

Related research

View all thought leadership
A stack of three books with a pencil on top sits against a purple and black split background. A large, glowing neon number 3 is partially visible on the right side.

Article

3 strategies to drive learner engagement

Expectations for digital learning experiences are high, but the attention spans of learners are short. Keeping learners engaged and inspired while customizing courses to fit your company’s needs is an important aspect of learning, but you need more than that to keep learners interested. Here are three strategies to keep learners engaged. – 1 – […]

Two cafe workers in aprons stand behind a counter. Text on the image reads: 80% of deskless employees have an electronic connection to their employers, but only 37% report receiving training on it.

Insights Lab

6 ways to engage deskless workers

When I think back to my job at one of the busiest malls in the United States, I often remember how exhausted I was. Although I was working no more than 20 hours a week, I felt as if I had been consistently clocking overtime. In my current position—double the hours—I feel energized and excited […]

A hand places a wooden block with a star above four wooden figures. Text reads, Employees who work at a company with a formal recognition program are 3.2x more likely to say they have a great company culture which in turn improves the employee experience.

Insights Lab

Employee recognition programs shape corporate culture

Results from BI WORLDWIDE’s 2023 New Rules of Engagement® study indicate that employees whose employer had a formal recognition program were 3.2x more likely to say they have a great company culture. Similarly, employees who received recognition with a quarterly award indicate that they are more engaged, inspired, and satisfied with their compensation. They also feel more included and are more […]