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Home Case Studies Group incentive travel, teamwork, triumph
Close-up of gourmet sushi rolls topped with gold flakes and caviar on a white plate, perfectly arranged by a chefs hands. Ideal for group travel dining experiences, a small black bowl and green garnish add to the exquisite presentation in the background.

Group incentive travel, teamwork, triumph

For two years, a pharmaceutical company had been awarding cash to winning districts. They wanted to revamp their program by introducing group incentive travel awards, allowing the teams to choose their destinations and travel dates.

Impact

Because of the success of the program, small team or group travel is the company standard to recognize top-performing teams.

Industry

Life sciences and healthcare

Problem space

Sales team motivation

Services

Communications

Group incentive travel

Rewards marketplace

Technology

A team-building recognition experience

For two years, a pharmaceutical company had been awarding cash to winning districts. They wanted to revamp their program by introducing incentive travel awards, allowing the teams to choose their destinations and travel dates.

The company sought a hands-off, turnkey solution and preferred a provider that offered flexibility, a variety of destination choices, white-glove service, and adherence to a predetermined budget.

Small-team or group incentive travel

We proposed a new solution featuring a small team travel approach that included:

  • Flexibility: Teams can tailor their travel experience by selecting when and where
  • Cost-effective: No on-site staff or group activities were required
  • Guaranteed pricing: packages not to exceed quoted pricing
  • Personalized service: dedicated travel consultants to assist each team
  • Team building: The client mandated a four-hour team meeting or a give-back opportunity to foster collaboration and bonding
  • Communication website: We developed a communication platform to include all group travel options, program details, and frequently asked questions (FAQs). Business directors could share the site with their team to select their preferred destination and date. Each team was assigned a dedicated travel consultant.

Group incentive travel drove results

Groups worked together as a team to achieve revenue growth in each of their therapeutic areas. This led to great results. The top 20% of districts qualified for the award. They contributed to an overall increase of 20% in revenue growth. Because of these great results, small team or group travel is now the company standard to recognize the top-performing team.

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