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Home Case Studies Dairy Queen
dairy queen

Serving up sweet inspiration

International Dairy Queen had an ambitious vision: modernize the brand, transform the internal culture, increase collaboration and performance, and drive innovation. And they had to navigate all this while moving into a new headquarters.

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Results

An invigorating cultural transformation that captivates visually and extends well beyond appearance, infusing the team’s daily experiences with inspiration and motivation. That’s pretty sweet!

Industry

Consumer goods and services

Problem space

Employee engagement

Services

The new rules of engagement

Recognition

Rewards marketplace

TECHNOLOGY

DayMaker

Modernize the brand, transform the culture

International Dairy Queen (IDQ) had an ambitious vision: Modernize the brand. Transform the internal culture. Increase collaboration and performance. Drive innovation. And navigate all this while moving into a new headquarters.

BI WORLDWIDE has an appetite for challenge. The plan: Infuse this transformation not only into the minds and hearts of the IDQ team, but also the environmental space within the new headquarters.

Thoughtful design

The first solution was an office environment that addressed both utility (supporting the functional ways in which work gets done) and desire (driving performance and engagement in a way that promotes the ideal culture).

We hit on both principles with a design campaign aimed at rewiring how employees work and inspiring a high-performance mind shift. Through branded aesthetics, and inspiring creative and strategic motivational messaging, each element of the space – from conference rooms to walls and hallways – reflected the new, invigorated culture.

Next up, creating a culture of recognition, celebrating and rewarding high performance. We developed WOW, a rewards program aimed at driving behaviours around the IDQ values. The energetic and compelling creative brought the values to life, while a strategic launch aligned and activated both managers and employees.

A rewards program that energizes

The result: an exciting cultural shift that’s visually striking but goes far beyond aesthetics to infuse inspiration and motivation into the team’s everyday experience. Now that’s pretty sweet.

Thought Leadership

Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.

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