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Home Case Studies Customer engagement for the financial industry
customer experience

Offering customers a personalized, branded experience

A large bank wanted to increase consumer visibility by leveraging their existing sponsorship of an NFL team. The NFL team was moving into a brand new stadium with top-notch amenities and a designated event engagement area. The client knew they needed to raise the bar and stand out in a landscape of competitive brands.

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RESULTS

The campaign received rave reviews from NFL fans, boasting an impressive 30% lead opt-in rate. It successfully completed over 1,200 account applications on the site, garnered over 500 photo engagements, and achieved more than 6,600 Meta impressions.

Industry

Financial services and insurance

Problem space

Customer loyalty

Services

Communications

Meetings and events

Overview

We were tasked with finding an innovative and exciting way to engage consumers for a large bank that sought to increase consumer visibility by leveraging its existing NFL team sponsorship.

Situation

The NFL team was moving into a brand-new stadium with top-notch amenities and a designated event engagement area. The client knew they needed to raise the bar and stand out in a landscape of competitive brands.

Challenge

  • Stand out as an NFL sponsor in a competitive brand landscape
  • Offer consumers a personal engagement they can’t experience with other brands
  • Generate leads for a diverse array of banking products, including credit card offerings, general banking products, and retirement options

Solution

  • Next-generation photo engagement that is social-media friendly
  • Cohesive branding and messaging that serves the brand and appeals to NFL fans

Results

  • Rave reviews from NFL fans
  • 30% lead opt-in rate
  • Over 1,200 account applications completed on site
  • Over 500 photo engagements
  • Over 6,600 Meta impressions

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