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Delivering measurable impact.

Our experts, partners, and clients collaborate to deliver thought leadership and research to help companies grow.

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Case Studies

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  • A construction worker in a white hard hat and overalls carries a wooden plank on his shoulder. He is walking past a modern building with black and wooden paneling.

    Winning over brand-loyal distributors

    Impact Overall company sales increased after introducing Contractor Rewards, but sales among participants were up 11%. Industry Manufacturing Problem space Customer loyalty Services Building supply Rewards marketplace Build loyalty, boost sales A manufacturer that builds products used in exterior construction was looking to grow its nationwide sales through distributors that are typically brand-exclusive. This audience […]
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  • A person, tapping into success, holds a glass bottle filled with a light golden beverage, possibly beer, in a store. The hand deftly adjusts the bottle cap as shelves brimming with various products frame the scene in the background.

    Unlocking success in the economy beer market

    Results Because of the successful adoption of the program by sales reps, the company saw a return on investment (ROI) of 4:1. Industry Consumer goods and services Manufacturing Problem space Sales team motivation Services Branded merchandise Rewards marketplace Raise the bar A large beer manufacturer was interested in gaining a share of the economy beer […]
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Blog posts

Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.

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  • A hand places a wooden block labeled Mission and Goal on top of a row of blocks with the words Value, First Impression, Communication, and Rewards. The background is blurred with a yellow triangle on the right edge.

    5-point plan to increase enrollment in customer loyalty programs

    If your business has a customer loyalty program or if you’re thinking of starting one, you will need an effective enrollment campaign to get it launched and growing. Here are five key ideas to help achieve the success you’re looking for. 1. Have you clearly defined the mission and goals of your loyalty program? And do you have […]

  • A stack of three books with a pencil on top sits against a purple and black split background. A large, glowing neon number 3 is partially visible on the right side.

    3 strategies to drive learner engagement

    Expectations for digital learning experiences are high, but the attention spans of learners are short. Keeping learners engaged and inspired while customizing courses to fit your company’s needs is an important aspect of learning, but you need more than that to keep learners interested. Here are three strategies to keep learners engaged. – 1 – […]

  • Two hands are visible at a counter. One hand is holding a credit card and inserting it into a card reader. The other hand is resting nearby. A monitor is partially visible in the background.

    Winning the last four feet

    For brands operating in retail, success is determined by the ability to “win the last four feet” – the critical interaction between the customer and the retail associate. Regardless of the advertising budget, it can all be rendered ineffective if a competitor excels in that final interaction. Conversely, outperforming competitors in those crucial moments can […]

Webinars

Top scholars and client experts share simple, practical ideas that inspire and drive results.

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  • Promotional image for a webinar titled The Rise of Gamification: Enhancing Performance and Business Results. Features a cruise ship and headshots of four speakers: Sally-Anne Beasley, Ryan Ashley, Derrek Helmin, and Leah Wash, with their titles.

    The rise of gamification

    Keeping call centre employees focused on key business metrics and critical customer solutions can be challenging. Employees may often lack sales confidence or visibility into company goals, while others struggle to stay motivated to hit their metrics. Norwegian Cruise Line identified these common challenges in employee engagement, teamwork, and sustaining long-term focus within their call […]

  • Webinar advertisement featuring a plant pruned into a rising arrow, symbolizing growth. Text reads, Motivating salespeople to achieve growth: What really works? Discover insights on tailoring incentives to salespeople with Mike Ahearne, PhD, from the University of Houston.

    Motivating salespeople to achieve growth

    Myth: All salespeople respond equally to all incentives. In fact, sources of motivation are nuanced, dynamic and vary from one salesperson to the next. Overlooking these differences not only leads to poor team performance, but also leaves companies especially vulnerable during periods of disruptive change. Increasing demand, unpredictable supply, the challenge of quarantines and virtual […]

  • A laptop screen showcases a virtual meeting with four diverse participants and a presentation. Text on an orange overlay reads, On-Demand Webinar: Leading with compassion in times of change. Featuring a photo and insights from Dr. Brad Shuck.

    Leading with compassion in times of change

    In a world where almost everything is different, leaders are showing up with a new skill set. They’re leading with dignity and inspiring with authenticity. They are relentless in their commitment to unselfish service and humility. They are taking it as an opportunity to live and lead in a new way: with compassion. Compassion is […]

Insights Lab

BIW’s Insights Lab shares original research to help you understand what drives engagement and delivers results.

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  • Two cafe workers in aprons stand behind a counter. Text on the image reads: 80% of deskless employees have an electronic connection to their employers, but only 37% report receiving training on it.

    6 ways to engage deskless workers

    When I think back to my job at one of the busiest malls in the United States, I often remember how exhausted I was. Although I was working no more than 20 hours a week, I felt as if I had been consistently clocking overtime. In my current position—double the hours—I feel energized and excited […]

  • A hand places a wooden block with a star above four wooden figures. Text reads, Employees who work at a company with a formal recognition program are 3.2x more likely to say they have a great company culture which in turn improves the employee experience.

    Employee recognition programs shape corporate culture

    Results from BI WORLDWIDE’s 2023 New Rules of Engagement® study indicate that employees whose employer had a formal recognition program were 3.2x more likely to say they have a great company culture. Similarly, employees who received recognition with a quarterly award indicate that they are more engaged, inspired, and satisfied with their compensation. They also feel more included and are more […]

  • A notepad with New Employee Onboarding written on it is placed on a yellow and red background. Nearby are a pair of glasses. Text reads, Organizations with a strong onboarding process retain new hires at an 82% higher rate.

    On board with onboarding

    Research suggests organizations with a strong onboarding process retain new hires at an 82% higher rate. How did you feel on the first day at your first job? Employees rarely remember what they learned on their first day – but they do remember how they felt. New hires who receive meaningful recognition are 4.6x more likely to feel […]

Awards and Accolades

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Emmy Awards

Our Meetings and Shows team has received two Emmy Awards: one for a product launch video we created for a large pharmaceutical client and the other for a film about AIDS Awareness in North America.

EcoVadis Corporate Sustainability

Corporate Sustainability and Responsibility firm EcoVadis recognizes BIW as a Silver-rated corporate citizen, placing us in the top 25% of all companies evaluated.

Top Workplaces

In the last decade, we’ve been named a Top Workplace every year we’ve applied. Inspired employees lead to inspired customers, and we believe in practicing what we preach.

LTEN Excellence Awards

Our Learning & Training team has been awarded an LTEN Excellence Award for Industry Partnership, recognizing innovative and inspiring work done by life sciences training practitioners and providers.

MUSE Creative Awards

Our Meetings & Shows team has been awarded Gold and Platinum MUSE Creative Awards for work with companies like Delta, Kawasaki and COUNTRY Financial.

Hermes Creative Awards

Our Communications Team has been awarded 4 Hermes Creative Awards. 3 for work in Public Relations/Communications, Strategic Programs and 1 in Print Media, Integrated Marketing. 

Hermes Creative Awards recognizes outstanding work of marketing and communication professionals.