Always be on your customers’ radar.
Looking to connect with prospects? Win new business? Nurture relationships? Studies show it can take six to eight interactions to cut through the noise and get attention. We combine email, engaging digital content, direct mail, and more to reach key audiences and encourage them to take action that brings them closer to you. Whether you’d like to see customers register for your online program, book an appointment, take a survey, purchase a product, or (for your own sales teams) sell more products, we can help.
For positive reinforcement, we build in rewards. From small gift kits and swag to merchandise options like sports equipment, home entertainment, appliances, luggage, and jewellery to travel, event tickets, and more, personalized rewards motivate customers to take the next step and motivate sales teams to become top performers.
Take a multi-faceted approach to drive results.

Research and Data Analytics
We help drive the results you need through data and analytics that address key business and program issues throughout the program lifecycle.

Communications
The amount of information your customers, employees, and sales teams are presented with every day, hour, and minute continues to grow. Capture and keep their attention, and stand out from the noise.

Rewards
Motivating your audience with amazing rewards doesn’t have to be complicated. From the hottest brands and getaways to hard-to-get sports tickets, local staycations, tours, sightseeing, and learning opportunities—whatever ignites their passion.
Our work speaks for itself
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Banking client turnover: A targeted approach
Impact The multi-channel marketing approach exceeded the client’s expectations, resulting in new opportunities, increased revenue, and a 17:1 return on investment (ROI). Industry Financial services and insurance Problem space Channel engagement Services Multi-channel marketing Research and data analytics Recognition Stop attrition in its tracks A financial services firm was losing 200-300 of its business banking […]Learn More -
Driving targeted results across multiple channels
RESULTS The push/pull tactics for this campaign increased the voids closed overall, surpassed the voids closed from a previous campaign, and increased their typical promo take rate. Industry Manufacturing Consumer goods and services Problem space Channel engagement Services Multi-channel marketing Research and data analytics Recognition Incremental revenue A major beverage manufacturer and bottler wanted to […]Learn More
Thought Leadership
Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.
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Article
5-point plan to increase enrollment in customer loyalty programs
If your business has a customer loyalty program or if you’re thinking of starting one, you will need an effective enrollment campaign to get it launched and growing. Here are five key ideas to help achieve the success you’re looking for. 1. Have you clearly defined the mission and goals of your loyalty program? And do you have […]
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Article
3 strategies to drive learner engagement
Expectations for digital learning experiences are high, but the attention spans of learners are short. Keeping learners engaged and inspired while customizing courses to fit your company’s needs is an important aspect of learning, but you need more than that to keep learners interested. Here are three strategies to keep learners engaged. – 1 – […]
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Insights Lab
6 ways to engage deskless workers
When I think back to my job at one of the busiest malls in the United States, I often remember how exhausted I was. Although I was working no more than 20 hours a week, I felt as if I had been consistently clocking overtime. In my current position—double the hours—I feel energized and excited […]