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Home How We Help Loyalty programs
A person in a white shirt and necklace, smiling and handing a bowl to another person whose arm is visible. The background features a blurred plant and a decorative shield.

Loyalty

Successful customer loyalty demands a unique perspective. We focus on driving the behaviours that matter, optimizing every stage of the customer lifecycle, and building genuine emotional connections. Because real loyalty isn’t just earned, it’s cultivated at every step.

Don’t just build customer or channel loyalty—optimize every phase of the journey. From the moment customers discover your brand to the point they become your biggest advocates, we help you craft programs that inspire action, foster connection, and drive measurable results.

Acquire

Acquire the attention of new audiences and plant the seeds of loyalty with smart strategies that build awareness, spark consideration, and encourage trial.

Develop

Develop meaningful relationships by nurturing continuity, onboarding seamlessly, and driving growth with your most valuable customers.

Retain

Retain your audience by turning transactions into trusted relationships through cultivation, recognition, and retention efforts.

Amplify

Amplify loyalty by encouraging collaboration, fostering affinity, and creating brand advocates who share their experiences with the world.

Set the bar high for programs that earn loyalty.

What turns customers and channel partners into loyal brand advocates?

Is it a business-to-business (B2B) loyalty program? An incentive program? A combination of the two?

You don’t have to have the answers – that’s where we come in. We apply our expertise in cross-channel ecosystems and behavioural economics to design customized loyalty programs that speak directly to your customers and partners. The goal? Eliminate wasted resources. Facilitate long-lasting engagement. Maximize return on investment (ROI).

Our work speaks for itself

View All Case Studies
  • A construction worker in a white hard hat and overalls carries a wooden plank on his shoulder. He is walking past a modern building with black and wooden paneling.

    Winning over brand-loyal distributors

    A construction product manufacturer boosted nationwide sales and loyalty through the Contractor Rewards program, where contractors earned points for purchases. The test market saw significant growth, leading to a national launch. Strategic promotions further enhanced revenue. See the full results.
    Learn More
  • A smiling contractor, known for his loyalty, wears a yellow hard hat and a green jacket as he stands before shelves stocked with stacked PVC pipes in the warehouse.

    Increasing contractor loyalty for a plumbing manufacturer

    A plumbing manufacturer sought data on customers specifying, paying for, and installing their products. By joining the Contractor Rewards program, they targeted general contractors and sub-contractors, earning preferred brand status and gathering valuable customer data. Discover how this strategy led to increased sales and customer loyalty in our case study.
    Learn More

Thought Leadership

Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.

  • A hand places a wooden block labeled Mission and Goal on top of a row of blocks with the words Value, First Impression, Communication, and Rewards. The background is blurred with a yellow triangle on the right edge.

    Article

    Increase enrollment in customer loyalty programs

    If your business has a customer loyalty program or if you’re thinking of starting one, you will need an effective enrollment campaign to get it launched and growing. Here are five key ideas to help achieve the success you’re looking for. 1. Have you clearly defined the mission and goals of your loyalty program? And do you have […]

  • A group of three people smiling and looking at a laptop in an office setting. The person on the left is seated with a cup of coffee, while the other two stand, leaning in to view the screen. The background features a purple gradient.

    Article

    How to reach the 65 plus demographic

    To reach older adults, we recommend letting go of old stereotypes. Rather than sitting in rocking chairs on the front porch as the world goes by, today’s older adults are active and engaged in their communities. In developing loyalty programs or behaviour change initiatives for this audience, it’s important to acknowledge current lifestyles—and how they […]