Nothing motivates sales performance like individualized incentive travel. Nothing.
What is individual incentive travel?
We’ll let you in on a trade secret: Cash really isn’t the most powerful motivator. Research — and our extensive practical application — proves that people work harder to earn an experience than they do for cash. It’s about earning the right to indulge, unwind and restore. It’s about treating themselves and their families to something out of the ordinary. We design, manage and measure exceptional individual travel programs. Every day, we hear how our incentive trips are disruptive in the most positive way: they change the game by motivating and inspiring all kinds of sales teams.
Why does incentive travel matter? Experiences create memories.
Travel incentives are undeniably effective, but what’s all the fuss about individual incentive travel? An awesome incentive trip is just that, right? Well, that’s not always the case. Think of it this way: A sun-and-fun trip to the Caribbean is a classic crowd-pleaser, but it leaves something to be desired for foodies with a sophisticated palate. A luxurious cruise may be relaxing, but adventure seekers may find themselves missing out on the action.
The secret to pleasing everyone is the power of choice. Individual Travel provides a whole new level of independence by allowing individual achievers to pick their own experience and travel dates. Suddenly, their hard work doesn’t just get them something amazing…but something amazing that they choose!
The data tells the story.
8.5k+
travellers awarded annually
250+
programs delivered annually
55+
countries where travel was booked last year





















Awards
Award-winning work honoured by industry experts.
An unbeatable collection of merchandise, once-in-a-lifetime experiences, travel, and personal enrichment.

CMI
Top 25
Silver
Sustainability Rating

9.9
Customer Satisfaction Rating
Our work speaks for itself
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Ready, set, travel!
A large beverage company needed a partner to step in and manage their consumer sweepstakes travel plus deliver a flawless consumer experience. Discover how this travel program increased brand awareness and engaged customers in our case study.Learn More -
Accelerating luxury sedan sales using a sales incentive travel program
A luxury automotive manufacturer faced declining sedan sales as customers shifted towards SUVs and trucks. Partnering with us, they launched a program offering luxury vacations instead of cash incentives to sales managers. This approach boosted engagement and competition, leading to impressive sales results. Discover how this innovative strategy transformed their sales in the full case study.Learn More
Thought Leadership
Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.
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Article
Incentive travel: individualized.
What’s the secret to pleasing everyone? Personalization. See individual incentive travel in action and learn how it can make your employees and sales teams unstoppable. Individual Incentive Travel: Next-Level Motivation What is individual incentive travel (IIT)? Individual achievement. Individual experience. Travel provides a meaningful experience and is one of the most effective ways to motivate […]