Find your solution

We create tailored solutions that solve your problems. Here are a few places to start.

Employee Engagement

Recognition

Elevate Recognition Program

Rewards

Sales Team Motivation

Sales Events

Sales Incentive Programs

SalesMaker

Channel Engagement

Loyalty

Channel Solutions

Dealer Events

Customer Loyalty

Loyalty

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Multi-Channel Marketing
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Integrated solutions for complex problems. We’re not product sellers, we’re problem solvers. It all starts by partnering with you to understand your business and its unique challenges. We deep dive into your brand and what makes you special. Then we work closely with your team to create solutions that make a real impact and drive results for your business.

See all products and solutions

Recognition

Recognition separates average companies from great ones. It builds loyalty and drives performance.

Rewards

From the hottest brands and luxury getaways to hard-to-get sports tickets and learning opportunities—whatever ignites their passion.

Contests and Incentives

We craft strategic, engaging incentives to drive maximum impact without blowing your budget. Transform your sales team from good to great with rewards that matter.

Gamification

Harness the power of gamification to engage your customers, employees, and partners to do more within the systems that matter to your business.

Individual Incentive Travel

Reward your team with priceless memories, meticulously planned individual travel packages or unique experiences for those who prefer to choose their own adventure.

Group Incentive Travel

The research doesn’t lie: Nothing motivates employees like aspirational travel experiences. And no one knows incentive travel like we do.

Learning

If learning isn’t interesting or convenient, it won’t be effective. That’s why we’re constantly evolving our solutions.

Loyalty

We focus on driving the behaviours that matter, optimizing every stage of the customer lifecycle. Because real loyalty isn’t just earned, it’s cultivated.

Meetings and Events

The research couldn’t be clearer: memorable moments inspire, motivate, engage, and prompt action.

Communications

The amount of information your customers, employees, and sales teams is presented with continues to grow. Capture and keep their attention, and stand out from the noise.

Research and Data Analytics

Data and analytics that address key business and program issues throughout the program lifecycle.

Branded Merchandise

We build a merchandise strategy that resonates with your employees and customers to keep your brand top of mind.
Delivering inspiration across industries

Our expertise means we understand the nuances of your business to design the solutions that resonate and drive results.

Find your industry

Agriculture

Agriculture is a growth industry for us. We engage employees, incentivize sales teams, and build a loyal customer base.

Automotive

Trusted by major automotive industry organizations to help exceed sales goals, elevate customer satisfaction, cement service retention, and maximize parts growth.

Building Supply

Foster loyalty with a strategic blend of customer insights, targeted marketing tools and compelling rewards.

Communications, Media, and Entertainment

Educating, engaging, and inspiring your frontline associates, driving incremental effort that increases sales results, employee loyalty, and customer satisfaction.

Consumer Goods and Services

We help leading companies in the consumer goods industry to design solutions that engage diverse audiences, including manufacturing, distribution, sales, and corporate employees.

Energy and Chemicals

We design solutions that make it easy to understand and reach your entire channel, resulting in data-driven decisions that engage your target audience.

Financial Services and Insurance

In the highly regulated financial industry, our world-renowned strategies are designed for to-the-letter compliance with extraordinary results for banks, insurance agencies, investment houses, financial advisors, analysts, investment managers and brokers.

Life Sciences and Healthcare

Trusted by major life sciences and healthcare industry organizations to change behaviour and drive business results with key audiences such as employees, sales teams, members, physicians and patients.

Manufacturing

Our approach is rooted in the principles of behavioural economics, ensuring that our strategies effectively motivate and engage your workforce.

Retail

We are experts in behaviour change with proven results to help retailers expand your omnichannel customer base and inspire your employees throughout the organization.

Technology

Trusted by major technology companies to drive better business outcomes by attracting, inspiring, and retaining a high-performing workforce; increasing sales force effectiveness; boosting partner loyalty; and energizing event audiences.
Delivering measurable impact

Our experts, partners, and clients collaborate to deliver thought leadership and research to help companies grow. Take a look!

See all case studies, webinars and thought leadership

Our Work

See the latest, and browse our catalogue of articles, case studies, webinars, and more.

Awards and Accolades

We don’t do it for the hardware, but sometimes our work gets recognized. See some of the awards we’re proud to share.
Turning inspiration into results

Inspired employees solve problems and create value, inspired sales people take risks and seize opportunity, and inspired channel partners and customers choose your brand every time.

About BI WORLDWIDE Canada

Our mission is to turn inspiration into real results for our clients. We understand how to attract, engage, and retain employees, run effective sales contests and incentives, build dynamic customer loyalty programs, and create impactful corporate events better than anyone else.

Careers

BI WORLDWIDE Canada associates enjoy a welcoming, challenging and exciting corporate culture. We’re a global leader in sales incentives and employee, channel and customer engagement. We’re that leader because of our associates.

News

From awards we’ve received to new product announcements to the latest partner events, learn what’s been happening in the news.

Corporate Social Responsibility

Our leaders, associates and trading partners work hand-in-hand advancing our mission to inspire people and deliver results while being conscientious and responsible stewards to our communities.

Canada (English)

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Home How We Help Contests and Incentives SalesMaker: Sales Contest Platform

A man in a blue blazer, holding a coffee cup, smiles while looking at a laptop. The background is blurred with a bright, airy office setting and a blue-green geometric design on the right side.

SalesMaker: Sales Contest Platform

Ready. Set. Sell.

Sales contests should motivate. Turn the energy into results that impact your bottom line.

Sales contests made easy.

Sales contests work—but only if they’re easy to set up, understand and execute.

SalesMaker is the leading all-in-one SalesMaker: sales contest platform that makes running contests a breeze by helping you:

Set Clear Goals: Define rules and structure effortlessly.
Engage Your Team: Keep everyone motivated and focused.
Reward Success: Offer personalized, impactful rewards.

SalesMaker is built on real-world experience and behavioural science, so you can:

Motivate: With rewards like travel, experiences, and exclusive merchandise.
Run Multiple Contests: For teams or individuals—however you need it.
Get Full Support: Design your own or rely on our expert team.

Nine proven contest structures to drive results:

Award Them Now: Instant rewards with no tracking.
Challengepoint™: Self-set goals with earned rewards.
Do This Get That: Immediate rewards for specific actions.
Double Down: Quarterly goals with monthly rewards.
GoalQuest AI®: Self-chosen goals with all-or-nothing rewards.
Leaderboard: Rankings with rewards for the top performers.
Learn2Earn: Reward learning and competency.
Objectives: Personalized goals with tailored rewards.
Step It Up: Reward higher performance levels.

The SalesMaker app lets your team track progress and claim rewards—anytime, anywhere. Watch your sales climb.

Every metric tells a story.

24%

average increase in sales revenue within the first year

64

coordinated sales team events in 2023

30M+

additional revenue generated by teams using SalesMaker

Our work speaks for itself

View All Case Studies

High-speed sales for heavy-duty equipment

A leading heavy equipment manufacturer launched a new product line and used a competition-based promotion to motivate their sales reps. The campaign kept reps engaged and competitive, leading to impressive results. Discover how this innovative approach transformed their sales strategy in the full case study.
Learn More

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Thought Leadership

Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.

Article

Sales contests guide

Successful sales contests include three critical elements: goal setting, emotional commitment, and focus. These elements will serve as the foundation for both short-term and long-term programs that will ultimately help you engage your sales reps to achieve your business objectives. Explore our guide to learn best practices to follow when designing your next incentive program. […]
Article

How much should you spend on SPIFFs?

A SPIFF, also known as a Sales Performance Incentive Fund (sometimes written as SPIF or SPIV), represents a unique incentive program. In this setup, salespeople receive a discreet bonus for successfully closing a sale or scheduling a demo. Unlike conventional sales incentives, SPIFFs often come with a cash value. Currently, the prevalent method of delivering […]
Article

9 sales incentive games to motivate employees

Businesses often grapple with the question of how to infuse a renewed sense of energy and passion into their teams. If you’ve ever found yourself pondering this puzzle, especially within the context of sales, you’re not alone. In the workplace, the quest for sales motivation is ever-evolving. It’s not just about hitting targets but creating an environment […]