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Abstract image featuring layered, curved shapes with a gradient of orange, yellow, and red hues. The design creates a sense of depth and movement from left to right, with smooth transitions between colors.

Communications

The amount of information your customers, employees, and sales teams is presented with every day, hour, and minute continues to grow. Capture and keep their attention, and stand out from the noise.

We serve up inspiration daily to our audience — strategic solutions made up of digital, print, environmental and experiential tactics — that change behaviour and perceptions.

Our dream team is a diverse and talented group of individuals who are experts in their craft and have the 100+ creative awards and 180,000+ global campaigns to prove it. Our award-winning team has been recognized by Brandon Hall, How Design, Hermes, and recently received a Gold Stevie for employee marketing.

Employee Experience

We help employees fall in love with companies for the first time — or rekindle their passion for work. As a result, performance levels skyrocket. We drive employee engagement, connectedness, inspiration, and performance with recognition branding and creative content that amplifies the employee value proposition (EVP) and elevates the employee experience — no matter where they are on their employee journey.

Sales Experience

Sales audiences today are barraged with information vying for their attention, a reality we call infobesity. So, we offer a trimmed-down approach that cuts through the noise with clear messages salespeople can easily digest. Salespeople fall head over heels for it.

But it’s not all from the heart. We also employ Fastbrain Communications™, which is our own unique neuroscience-based messaging framework that helps us design emotional triggers and messages authentic to each audience so they can retain important information and act on it.

By using our proprietary sales and channel research, applied behavioural economics concepts, and deep marketing expertise we have the power to captivate and change behaviour. Our tailored solutions care for how audiences need to consume information based on business/revenue goals and how they spend their day.

Problems we solve.

  • Branding
  • Content strategy and journey design
  • Sales engagement campaign strategy
  • Employer branding and employee value proposition (EVP) design
  • Behaviour-change frameworks (change management)
  • Manager and influencer engagement
  • Deskless employee engagement
  • Meeting and event promotion and pull-through (pre- and post-event)
  • Studio solutions: audio and video (pre- and post-) – motion graphics, live-action, remote, live
  • Full-service digital – web apps, microsites, platforms, email marketing, dashboards, leaderboards, tracking maps, 360 rooms
  • Full-service print – collateral, mailers, packaging, kits, workspace, environmental
  • Fabrication and install

The numbers tell a story.

180k

projects completed last year

350%

average increase in desired activity

100+

creative and industry awards earned

Our work speaks for itself.

View All Case Studies
  • Orange robotic arms operate in an industrial factory setting. They are positioned along a track system, surrounded by metal structures and safety fencing, engaged in automated manufacturing tasks. The background shows more machinery and equipment.

    High-speed sales for heavy-duty equipment

    Impact By tapping into what motivates and engages a dealer-based sales force, this heavy equipment manufacturer was able to exceed sales goals by 150% and provide a record-breaking return on investment (ROI). Industry Manufacturing Problem space Sales team motivation Services Communications Rewards marketplace Technology SalesMaker Shake things up When one of the world’s leading manufacturers […]
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  • A woman with curly hair and an orange headband takes a selfie at a festive event. Shes smiling widely, surrounded by a crowd of people and orange balloons. She wears an orange jacket, and the background shows buildings.

    Recognize someone today

    Impact The efficiency of one system makes it easy and cost-effective, resulting in increased utilization, increased recognitions, and over $46 million in annual savings. Industry Technology Problem space Employee engagement Services Communications Recognition Rewards marketplace Technology Custom technology platform Bring it together A global tech company wanted to improve how they recognize their employees and […]
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Thought Leadership

Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.

  • A group of three people smiling and looking at a laptop in an office setting. The person on the left is seated with a cup of coffee, while the other two stand, leaning in to view the screen. The background features a purple gradient.

    How to reach the 65 plus demographic

    To reach older adults, we recommend letting go of old stereotypes. Rather than sitting in rocking chairs on the front porch as the world goes by, today’s older adults are active and engaged in their communities. In developing loyalty programs or behaviour change initiatives for this audience, it’s important to acknowledge current lifestyles—and how they […]

  • A woman sits at a desk working on a laptop in an office setting. The background is blurred, showing two people walking and details of the office space. She is focused on her work, with soft lighting illuminating her face.

    Engaging communications campaigns

    Competing priorities and multiple distractions make it challenging to capture and keep the attention of any sales team. When introducing a new sales contest or sales incentive, once you’ve designed a rules structure and determined the rewards, a strong communications campaign not only provides reinforcement but truly becomes essential to a successful program. A well-designed campaign grabs your […]

  • Wooden blocks with black user icons stacked in two uneven columns on a surface. The background has a color gradient from blue to orange.

    7 ways to make your referral program a success

    The biggest challenge when launching a new sales lead-referral program is getting your customer-facing teams on board. If you can successfully motivate most of them to participate, you’re guaranteed to have an increase in revenue. We worked with a major telecommunications company to launch a lead-referral incentive program and successfully inspired over 80% of their customer-facing technicians […]