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Home Problems We Solve Customer Loyalty
Two cappuccinos with heart-shaped latte art sit on saucers with spoons on a wooden table. The cups are placed diagonally opposite each other, one on a green saucer and one on a gray saucer. The background has a soft gradient effect.

Customer Loyalty

Real loyalty takes more than points and perks. We dig deeper, driving the behaviours that matter, fine-tuning every stage of the journey, and sparking emotional connections that last. Wherever your customers are, we make sure they stick with you.

Lifecycle optimization.

The blueprint for lasting loyalty.

Acquire

Turn awareness into action—and action into loyalty. Lay the groundwork to win customers from day one.

Develop

From onboarding to upselling, your customers are your most valuable assets. Build a lasting relationship.

Retain

Transactions are just the beginning. Build recognition and trust to keep them coming back for more.

Amplify

Turn happy customers into vocal fans. Fuel advocacy and spark meaningful engagement.

With your customers every step of the way.

We don’t do ordinary loyalty programs. We redefine them. Our solutions evolve with your audience, delivering results that are fast, measurable, and powered by the science of behavioural economics.

Capabilities

  • Strategy and program design
  • Analytics and insights
  • Full creative services
  • Technology development
  • Printing and fulfillment
  • Call centre inbound calls (IB), outbound calls (OB), and interactive voice response (IVR)
  • Email and SMS
  • Mobile Wallet objects
  • Incentives and rewards

Solutions

  • Customer loyalty programs
  • Channel loyalty programs
  • Behaviour change programs
  • Member/patient engagement
  • Customer appreciation and gifting
  • Lifecycle marketing
  • Interactive marketing
  • Direct marketing
  • Omnichannel campaigns

Every metric tells a story.

15.3%

average increase in customer engagement

$100M

annual incremental revenue by loyalty solutions

83

Net Promoter Score – according to Bain & Co, a score above 80 is world-class

Solutions

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Branded Merchandise

Build a merchandise strategy that resonates with your employees and customers to keep your brand top of mind.

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Gamification

Harness the power of gamification to engage your customers, employees, and partners to do more within the systems that matter to your business.

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Communications

Capture and keep their attention, and stand out from the noise.

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Loyalty shows.

View All Case Studies
  • A construction worker in a white hard hat and overalls carries a wooden plank on his shoulder. He is walking past a modern building with black and wooden paneling.

    Winning over brand-loyal distributors

    A construction product manufacturer boosted nationwide sales and loyalty through the Contractor Rewards program, where contractors earned points for purchases. The test market saw significant growth, leading to a national launch. Strategic promotions further enhanced revenue. See the full results.
    Learn More
  • A smiling contractor, known for his loyalty, wears a yellow hard hat and a green jacket as he stands before shelves stocked with stacked PVC pipes in the warehouse.

    Increasing contractor loyalty for a plumbing manufacturer

    A plumbing manufacturer sought data on customers specifying, paying for, and installing their products. By joining the Contractor Rewards program, they targeted general contractors and sub-contractors, earning preferred brand status and gathering valuable customer data. Discover how this strategy led to increased sales and customer loyalty in our case study.
    Learn More

Thought Leadership

Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.

  • A small red heart sits on a textured surface with a blurred background of warm orange lights and glowing lines, creating a dreamy and romantic atmosphere.

    Article

    A three-step formula to improve customer retention and drive loyalty

    Personalization goes beyond just using the customer’s name. Recognizing a customer for achieving a milestone or engaging in a critical touchpoint should be specifically acknowledged. Start by gathering meaningful customer data. What kind of information are you collecting about your customers beyond their name and contact details? Are you recognizing first-time buyers, repeat customers, or […]

  • A hand places a wooden block labeled Mission and Goal on top of a row of blocks with the words Value, First Impression, Communication, and Rewards. The background is blurred with a yellow triangle on the right edge.

    Article

    Increase enrollment in customer loyalty programs

    If your business has a customer loyalty program or if you’re thinking of starting one, you will need an effective enrollment campaign to get it launched and growing. Here are five key ideas to help achieve the success you’re looking for. 1. Have you clearly defined the mission and goals of your loyalty program? And do you have […]