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Home Who We Serve Automotive Industry
A red off-road vehicle driving on a rocky mountain trail, surrounded by rugged, sunlit terrain. Sun rays pierce through the cloudy sky, casting light on the mountainous landscape.

Automotive industry

Rev up performance.

Trusted by major automotive industry organizations to help exceed sales goals, elevate customer satisfaction, cement service retention, and maximize parts growth.

Welcome to the fast lane.

The automotive industry is complex and rapidly evolving. 

We get it. And we’re strategic partners who stay three laps ahead, so you get tangible bottom-line results.

  • Amp up sales in new vehicles, certified pre-owned (CPO) vehicles, accessories, finance and insurance (F&I), wholesale and retail, parts, service acquisition, retention, and dollars per repair order ($/RO). 
  • Generate excitement about new products.
  • Create brand loyalty and advocacy.
  • Fine-tune your strategies to make the most of your energy and investments.

Dealer Loyalty

Commercial

Passenger

Industrial

Parts and service

Powersports

Shift your performance culture into overdrive.

We’re industry pioneers who leverage proven incentive structures backed by the science of behavioural economics.

Our world-renowned strategies include customized programs to engage, onboard, educate, inspire, certify, recognize, and motivate your team with integrated solutions, including:

A person wearing headphones operates a camera in a studio with bright stage lights in the background. The scene is predominantly blue with a translucent orange overlay on the right side. The background shows out-of-focus illuminated screens.

In-person and virtual events

Dealer events. Product launches. Experiential marketing. Incentive trips.

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Goal setting

Turn new dealers into top dealers. Turn top dealers into superstars.

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Gamification

Use game mechanics to take your learning and goal-setting to the next level.

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A womans face in profile blends into a textured background of golden and charcoal puzzle pieces, symbolizing complexity and interconnection. Her expression is thoughtful, with loose pieces surrounding her head.

Learning and certification

Build curriculum and learning schedules that keep your brand top of mind and above board.

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Two people sit at a table with a laptop, smiling and high-fiving. One person holds a coffee cup. The background features abstract pink and orange shapes.

Recognition and rewards

Inspire employees and dealer partners with aspirational goods, experiences, and learning opportunities.

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A smiling woman with curly hair sits at a table, looking up. She is surrounded by several people clapping, all wearing business attire. A laptop is visible in front of her. The atmosphere appears celebratory and supportive.

Attract and retain top talent

Create a work environment where people want to join, stay, and do their best work. Your bottom line will thank you.

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Every metric tells a story.

9M

Vehicle Identification Numbers (VINs) processed annually

5M

visitors at BIW auto sites annually

12k

active dealer program participants annually

Our work speaks for itself.

View All Case Studies
  • A group of three people, two men and a woman, are engaged in automotive learning as they work on a car engine in the garage. The woman, wearing work gloves and coveralls, seems to receive instruction from the older man. Various tools and cars fill the background.

    Automotive learning mission accomplished

    A client aimed to elevate their central program to enhance dealership performance and associate experience. Using the Bunchball Go gamification platform, they engaged users with missions, push notifications, and leaderboards. This approach doubled user engagement and drove collaboration. Discover how this innovative solution transformed their program in the full case study.
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Thought Leadership

Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.

  • Promotional image for a webinar titled Cutting the clutter to reduce turnover. Features two speakers, Amy Patel and Jon Kraus, with their titles and companies. A large wrench is in the background, and the Toyota logo is visible on a jacket.

    Webinar

    How Toyota reduces employee turnover

    What do you do when employee turnover is on the rise? Toyota experienced this issue and needed a way to retain its employees. With learning, recognition and rewards opportunities promoted on non-connected sites, the programs lacked consistency, employees were confused about what was available to them and their status, and the offerings were not effective. […]

  • automotive technician wrenching a motor bolt

    Article

    6 ways to attract & retain automotive service technicians

    For decades, attracting and retaining top service technicians and mechanics have been a problem facing all automotive dealerships, regardless of brand. The problem is only getting worse. According to a 2020 survey of 17,500 automotive service technicians across 17 brands in the U.S. and Canadai: Standard practice has been to recruit technicians from neighbouring dealerships […]