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Home Problems We Solve
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Problems we solve

Fostering employee engagement while improving sales and channel performance to drive customer satisfaction.

Inspiring and motivating associates to embrace positive behaviors that drive enhanced effort, leading to improved sales results, strengthened channel partner loyalty, increased employee engagement, enduring customer loyalty, and energized event audiences.

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Motivate all sellers

We inspire your entire sales team to drive positive change, profitability, and sales growth by:

  • Shortening the ramp-up time to awareness and understanding of key initiatives to drive incremental goal achievement across the entire sales force.
  • Keying in on high-value behaviours that correlate to sales initiatives.
  • Leveraging gamification to educate your sales force on key knowledge and skills to best position your value proposition to end-users.
  • Optimizing your sales incentive and recognition investment.
Blurry image of a speaker in a suit onstage, holding a microphone, addressing an audience. The room is dimly lit, with attendees mostly out of focus, suggesting a conference or presentation setting.

Engage and inspire your employees

We help you attract, inspire, and retain a high-performing salesforce by:

  • Recognizing key behaviour and achievements.
  • Connecting employees to your culture and purpose.
  • Improving your employee experience.
  • Rewarding them for living the culture on a daily basis.
  • Making employees feel valued for their contributions.
A smiling woman with curly hair sits at a table, looking up. She is surrounded by several people clapping, all wearing business attire. A laptop is visible in front of her. The atmosphere appears celebratory and supportive.

Increase channel partner loyalty

We assist you in fostering strong, enduring relationships, and boosting sales and profitability with distributors, resellers, and solution providers by:

  • Analyzing and segmenting the performance of channel partners.
  • Identifying initiatives to drive growth and profitability, thereby maximizing your channel marketing return on investment (ROI).
  • Securing mindshare among channel partners and keeping your business at the forefront.
  • Promoting channel sales enablement and high-value activities.
  • Elevating channel partners’ knowledge, skills, and ability to position your value proposition and sell your solutions effectively.
  • Motivating, acknowledging, and rewarding channel sales growth across all segments and/or tiers of channel partners.
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Build lasting customer loyalty

We dig deeper, driving the behaviours that matter, fine-tuning every stage of the customer lifecycle journey, and sparking emotional connections that last. Wherever your customers are, we make sure they stick with you by:

  • Identifying and influencing the specific customer actions that drive long-term loyalty.
  • Tailoring every interaction to match your customers’ preferences and needs.
  • Guiding customers through every phase of their experience with precision.
  • Fostering lasting bonds by aligning your brand with what matters most to your customers.
  • Engaging your audience wherever they are, ensuring a cohesive brand experience across all touchpoints.
  • Tracking and refining customer loyalty strategies to maximize the impact of every loyalty initiative.
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Energize event audiences

We help you design and execute world-class events that will energize and inspire your audience by:

  • Bringing fresh thinking, ideas, and solutions to elevate the overall experience.
  • Delivering holistic, audience-centric thinking and solutions – beyond just creative, production, and logistics – to inspire audiences and maximize the impact of every event.
  • Providing a one-stop-shop approach that simplifies the demands of planning, coordinating, and operating world-class events.
  • Leveraging our extensive global footprint, resources, and local market expertise to execute global events that accommodate the unique needs of each market.
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Our work speaks for itself

View All Case Studies
  • A construction worker in a white hard hat and overalls carries a wooden plank on his shoulder. He is walking past a modern building with black and wooden paneling.

    Winning over brand-loyal distributors

    Impact Overall company sales increased after introducing Contractor Rewards, but sales among participants were up 11%. Industry Manufacturing Problem space Customer loyalty Services Building supply Rewards marketplace Build loyalty, boost sales A manufacturer that builds products used in exterior construction was looking to grow its nationwide sales through distributors that are typically brand-exclusive. This audience […]
    Learn More
  • A person, tapping into success, holds a glass bottle filled with a light golden beverage, possibly beer, in a store. The hand deftly adjusts the bottle cap as shelves brimming with various products frame the scene in the background.

    Unlocking success in the economy beer market

    Results Because of the successful adoption of the program by sales reps, the company saw a return on investment (ROI) of 4:1. Industry Consumer goods and services Manufacturing Problem space Sales team motivation Services Branded merchandise Rewards marketplace Raise the bar A large beer manufacturer was interested in gaining a share of the economy beer […]
    Learn More

Industry Partnerships

We surround ourselves with a strong network of academic thought leaders and technology partners.

The image shows the IBM logo. It consists of the letters IBM in a bold, blue, striped font. The stripes give a segmented appearance to each letter. The background is white.

IBM watsonx

IBM is a leading global hybrid cloud and AI and business services provider, helping clients capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge. IBM’s breakthrough innovations in AI, quantum computing, cloud solutions, and business services deliver open and flexible options to our clients. All of this is backed by IBM’s commitment to trust, transparency, responsibility, inclusivity, and service.

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ProHabits

ProHabits uses short, bite-sized nudges to help your people practice key behaviours in a safe, non-disruptive way. ProHabits unlocks the potential of its users (and their organizations) by distilling complex concepts into short nudges that reinforce a “learn by doing” approach. You don’t learn to ride a bike by reading a guide or attending a seminar – you get on, and you start pedaling. ProHabits takes the same approach, prompting action through nudges.

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Quantum Workplace

Quantum Workplace helps organizations make work better every day by creating a culture of employee success. Our employee success platform empowers organizations to understand employee experience, inspire employee impact, and create a magnetic culture that attracts and retains top talent. Solutions include employee surveys, 1-on-1s, goals, recognition, feedback, talent reviews, succession planning, and the nationally renowned Best Places to Work contest.

Blue badge with the word Partner at the top in white text and the Workday logo below. The Workday logo features the word workday with an orange curved line above it.

Workday

Workday is a leading provider of enterprise cloud applications for finance and human resources, helping customers adapt and thrive in a changing world. Workday applications for financial management, human resources, planning, spend management, and analytics are built with artificial intelligence and machine learning at the core to help organizations around the world embrace the future of work.

Academic Partners

We’ve partnered with expert academics to ensure our customers’ sales incentive, loyalty, and employee engagement programs utilize psychology, research, and the scientifically proven principles of behavioural economics.

Dr. Brad Shuck

Brad Shuck, Ph.D.

Professor and Program Director, Human Resources and Organizational Development Program, University of Louisville; Co-Founder, OrgVitals; Owner, LEAD Research, LLC

Dr. Brad Shuck is an internationally recognized business thought leader, entrepreneur, and academic in the areas of employee engagement, leadership development, and organizational culture.

He is the author of Employee Engagement: A Research Overview (Routledge, 2020) and has published or presented more than 350 scholarly articles, book chapters, and invited presentations. Shuck holds five U.S. copyrights for his research-driven intellectual property on employee engagement and culture management. His work has been featured in US-based international media outlets, including Forbes, The Washington Post, and TIME, as well as international outlets such as Business World Online, India’s Economic Times, and the Hindu Times.

He has given Keynote addresses on four of the seven continents, including these countries: China, Spain, India, Panama, the United Kingdom and across the United States for some of the world’s largest and most admired companies. Shuck is a tenured Full Professor and Co-Founder of OrgVitals, a purpose-built culture management software company. He is a member of the Honorable Order of Kentucky Colonels and holds advanced degrees in Counseling, Student Affairs, Human Resource Development, and Adult Education.

A man with a short beard and mustache, wearing a plaid suit jacket and a light blue shirt, stands against a plain white background, looking at the camera with a neutral expression.

Mike Ahearne, Ph.D.

Professor of Marketing and C.T. Bauer Chair in Marketing, University of Houston

In addition to Mike’s roles at the University of Houston, he is also the Research Director of the Sales Excellence Institute. Mike’s research has primarily focused on improving the performance of salespeople and sales organizations.

He has published over 40 articles in leading journals and was recently recognized by the American Marketing Association as one of the 10 most productive research scholars in the field of marketing. His research has been profiled in The Wall Street Journal, Business 2.0, Business Investors Daily, Fox News, INC Magazine and many other news outlets.

Smiling man with short gray hair and glasses, wearing a brown suit. Neutral, light brown background.

George John, Ph.D.

General Mills/Paul S. Gerot Chair, Professor of Marketing, University of Minnesota, Carlson School of Management

Professor John received his bachelor’s degree in Aeronautical Engineering from the Indian Institute of Technology, Madras, India, in 1974 and his MBA from the University of Illinois in 1976. After earning his Ph.D in Marketing from Northwestern in 1981, he joined the faculty at the University of Wisconsin. 

In 1987, he moved to the University of Minnesota. He is the General Mills/Paul S. Gerot Chair in Marketing at the Carlson School of Management, University of Minnesota. His interests centre around distribution channels and high-tech marketing. Specifically, he is interested in the strategic and efficiency aspects of governance choices in these settings. 

His academic honours include an American Marketing Association award for his Ph.D dissertation in 1981, and his selection in 2003 as a “Highly Cited Researcher” in the Business/Economics category by Thomson Reuters Web of Science. 

Our work speaks for itself

View All Case Studies
  • A construction worker in a white hard hat and overalls carries a wooden plank on his shoulder. He is walking past a modern building with black and wooden paneling.

    Winning over brand-loyal distributors

    Impact Overall company sales increased after introducing Contractor Rewards, but sales among participants were up 11%. Industry Manufacturing Problem space Customer loyalty Services Building supply Rewards marketplace Build loyalty, boost sales A manufacturer that builds products used in exterior construction was looking to grow its nationwide sales through distributors that are typically brand-exclusive. This audience […]
    Learn More
  • A person, tapping into success, holds a glass bottle filled with a light golden beverage, possibly beer, in a store. The hand deftly adjusts the bottle cap as shelves brimming with various products frame the scene in the background.

    Unlocking success in the economy beer market

    Results Because of the successful adoption of the program by sales reps, the company saw a return on investment (ROI) of 4:1. Industry Consumer goods and services Manufacturing Problem space Sales team motivation Services Branded merchandise Rewards marketplace Raise the bar A large beer manufacturer was interested in gaining a share of the economy beer […]
    Learn More

Thought Leadership

Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.

  • A hand places a wooden block labeled Mission and Goal on top of a row of blocks with the words Value, First Impression, Communication, and Rewards. The background is blurred with a yellow triangle on the right edge.

    Article

    5-point plan to increase enrollment in customer loyalty programs

    If your business has a customer loyalty program or if you’re thinking of starting one, you will need an effective enrollment campaign to get it launched and growing. Here are five key ideas to help achieve the success you’re looking for. 1. Have you clearly defined the mission and goals of your loyalty program? And do you have […]

  • A stack of three books with a pencil on top sits against a purple and black split background. A large, glowing neon number 3 is partially visible on the right side.

    Article

    3 strategies to drive learner engagement

    Expectations for digital learning experiences are high, but the attention spans of learners are short. Keeping learners engaged and inspired while customizing courses to fit your company’s needs is an important aspect of learning, but you need more than that to keep learners interested. Here are three strategies to keep learners engaged. – 1 – […]

  • Two cafe workers in aprons stand behind a counter. Text on the image reads: 80% of deskless employees have an electronic connection to their employers, but only 37% report receiving training on it.

    Insights Lab

    6 ways to engage deskless workers

    When I think back to my job at one of the busiest malls in the United States, I often remember how exhausted I was. Although I was working no more than 20 hours a week, I felt as if I had been consistently clocking overtime. In my current position—double the hours—I feel energized and excited […]