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Home Problems We Solve Employee Engagement Design Code
A woman stands smiling near a wall with colorful sticky notes, speaking to colleagues seated at a conference table. A man claps, showing engagement. The setting is a modern office with glass walls.

Design Code™

Inspire to engage.

Design Code™ reimagines program design. We create custom solutions that put your employees at the centre by combining ‘design thinking’ with BI WORLDWIDE Canada’s research and proprietary employee engagement tools.

People ignore design. That ignores people.

In an era of a dynamic, multi-generational workforce, many brands are exploring newer and faster ways to solve their employee engagement challenges. With over seven decades of experience in loyalty and engagement, BI WORLDWIDE Canada has revolutionized the way employee engagement programs are conceived and designed. How? By bringing employee empathy back to the engagement design process.

Design Code™ is BI WORLDWIDE Canada’s proprietary human-centric design methodology developed by infusing design thinking techniques and tools into domain expertise on employee recognition and rewards, employee engagement, behavioural economics, and employee value proposition (EVP) research.

The perfect blend of empathy, creativity, and collaboration.

Design Code™ follows a structured three-stage approach covering empathy, ideation, and solution. It will help you to:

  • Dive into the real needs of your employees.
  • Uncover and reframe your problems by eliminating biases.
  • Leverage design thinking tools to ideate differently.
  • Incorporate principles of behavioural economics, New Rules of Engagement®, and other proprietary frameworks to arrive at high-impact ideas.
  • Benchmark your program against the best-in-class using the BI WORLDWIDE Canada’s engagement compass.
  • Design a comprehensive human-centric recognition and rewards solution that stems from employee insights.
     

The best part is that you get to co-create by being a part of this exploratory journey right from day one.

The world’s fastest-growing companies across diverse industries, such as technology, retail, travel, financial services and insurance, agriculture and more, have leveraged the power of Design Code™ to create comprehensive solutions focusing on employee empathy, leading to measurable results.

Thought Leadership

Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.

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    Watch this on-demand webinar to learn how AI helps do just that. Stephen Ho from IBM and Evan Kapsen from BI WORLDWIDE will dive into how artificial intelligence is elevating the recognition and reward experience for every employee, enhancing the effectiveness of the program and allowing managers to focus on critical priorities. You’ll also gain […]