This luxury automotive manufacturer had been experiencing a drop in sedan sales as customers shifted attention toward sport utility vehicles (SUVs) and trucks.
The market was still ripe — it just required fresh focus — so the automotive manufacturer asked BI WORLDWIDE (BIW) to help reignite their luxury sedan sales. Together we designed a sales incentive travel program that addressed their challenges in a simple, affordable, and highly effective way.
So effective, in fact, that over the next five months, not only did sales go up by 250%, but they also stayed up — even after the program ended.